Digital Consulting

Your brand,
intentionally
positioned.

Modern digital growth isn't built on chasing fleeting trends. It's anchored in robust infrastructure, deep audience listening, and deliberate training.

Research Channel Strategy Content Strategy Comprehensive Social Management Executive Leadership Training and Education Live Events Crisis Planning
Book a Consultation See Services
Strategy
15+
Brands Elevated
What I Do

Services built around your business goals

From foundational research and executive training to comprehensive channel execution, I build custom social frameworks that elevate your brand, engage your audience, and support business objectives.

Foundations & Insights
Research & Channel Strategy
I conduct deep social channel audits and research alongside active social listening and monitoring to build a tailored channel strategy. I find out exactly where your ideal audience is, what they care about, and how to uniquely position your brand to stand out and resonate with your target audience.
Key Deliverables
  • Deep Dive Audits
  • Competitive Analysis
  • Custom Channel Roadmaps
Infrastructure & Execution
Comprehensive Social Management
Turn your social media into a self-sustaining engine. I construct strategic social content calendars, manage daily community engagement to grow and nurture your audience, and deliver transparent reporting that connects data to goals.
Key Deliverables
  • Monthly Content Maps
  • Active Community Moderation
  • Analytics Reporting
High-Impact Activations
Education, Training & Live Events
Empower your team and maximize your biggest brand moments. I provide bespoke social media education and training for corporate teams and executive leadership, and bring hands-on experience coordinating affiliate, celebrity, and pro athlete partnerships that extend your brand's reach and credibility. For major moments, my real-time live posting for events ensures your brand captures maximum momentum when the world is watching.
Key Deliverables
  • 1:1 Executive Coaching
  • Team Workshops
  • Affiliate, Celebrity & Athlete Partnership Coordination
  • On-Site Event Coverage
  • Customized Playbooks
Cate Shaw
About Cate

Strategy meets storytelling

"Content should encompass purpose, meaning, power and lure."

Hi, I'm Cate – a social media and content strategy consultant with a passion for helping brands find their value and identity within the digital ecosystem. I believe impactful content starts with understanding who you are, who you serve, and what makes you genuinely different.

With over 16 years experience across a breadth of industries including major retail, CPG, QSR, luxury, wine and spirits, and private aviation, I've also worked with local shops, solopreneurs and growing teams — including coordinating affiliate, celebrity, and pro athlete partnerships for major brand moments. I partner directly with agencies to augment social teams, and work hands-on with small business and corporate teams alike, embedding wherever additional strategy or execution support is needed. Whatever stage you're at, I bring thoughtful strategy, creative energy, and results you can measure.

16+
Years Experience
15+
Happy Clients
15+
Platforms Mastered
Recent Work

Work that speaks for itself

A sample of brands I've helped grow their presence and deepen audience connection.

White Castle social content
White Castle
Craving Culture — Social Content & Community
Comprehensive Social Management Live Events Content Strategy
NetJets brand content
NetJets
The Owner Experience — Multi-Platform Storytelling
Research Channel Strategy Content Strategy Brand Strategy Comprehensive Social Management Live Events Executive Leadership Training and Education Crisis Planning
Toledo Museum of Art content
Toledo Museum of Art
Culture, Made Relatable
Research Channel Strategy Content Strategy Comprehensive Social Management
View All Work
Get In Touch

Let's build something intentional

Ready to evaluate your digital influence or train your team to lead and manage your social presence? Fill out the details below, and let's discuss how we can work together.

Email
[email protected]
Location
Available nationwide · Remote-friendly
Free Strategic Discovery Call
Book time on my calendar

Send me a note

Find me on